Recently, Chen Xianggui Lanzhou Beef Noodles opened its first overseas store in Berlin, Germany. This marks a significant step for the brand, as it successfully enters the European market, bringing authentic Chinese flavors to both overseas Chinese and local food lovers.
Since launching its operations in 2020, Chen Xianggui has quickly become a leader in the Lanzhou beef noodle industry. The brand’s commitment to both preserving traditional culinary techniques and innovating for modern tastes has earned widespread attention and partnership opportunities across major cities in China, such as Suzhou, Beijing, Hangzhou, Shenzhen, and Guangzhou. With nearly 300 stores already established in China, the opening of the Berlin store signifies the brand’s continued expansion and its embrace of the global market.
Grand Opening Draws Crowds
On the opening day, food enthusiasts, local Chinese expats, and international visitors flocked to the restaurant to enjoy authentic Chinese cuisine. The vibrant atmosphere and delicious aroma of beef noodles created a perfect cultural bridge between China and Germany. Many diners noticed the restaurant’s unique décor, which combines traditional Northwestern Chinese cultural elements with local European design aesthetics. This fusion provides a unique visual experience, complementing the authentic flavors of the food.
Chen Xianggui’s Berlin location stays true to the brand’s signature interior style, which uses the Northwestern cultural theme as a welcoming feature. The store also carefully selects high-quality ingredients and maintains rigorous food preparation processes to ensure that every customer can experience both the taste and cultural richness of China.
Handcrafted Noodles with Traditional Techniques
Since its inception, Chen Xianggui has placed great importance on preserving traditional hand-pulled noodle techniques. The brand’s skilled noodle masters hand-pull noodles on-site, creating eight distinct noodle shapes using six different methods. This craftsmanship not only ensures a variety of flavors but also helps the brand stand out in an increasingly competitive and homogeneous market.
At the Berlin store, customers can watch expert noodle makers perform their craft, providing an immersive experience that brings authentic Chinese flavors to life. While preserving tradition, Chen Xianggui has also adapted to local preferences, offering a variety of menu items that combine classic Lanzhou beef noodles with local ingredients and flavors to cater to diverse tastes.
Building a Strong Global Supply Chain for Consistent Quality
To ensure product quality and stability, Chen Xianggui has established a global supply chain based on international standards. The brand has partnered with top suppliers in China, including McKinsey’s affiliated networks, and continually upgrades its back-end operations. This ensures that each restaurant, whether in China or abroad, can consistently deliver high-quality food and maintain the same authentic taste across all locations.
International Reception and Growing Popularity
The opening of the Berlin store has attracted significant attention from foreign customers, many of whom have expressed that the Lanzhou beef noodles from Chen Xianggui are among the most authentic Chinese dishes they have ever tasted. This positive reception has helped boost the brand’s international reputation and increase its membership base.
Looking ahead, Chen Xianggui Lanzhou Beef Noodles will continue to uphold its philosophy of “preserving tradition, innovating flavors” and strive to improve both product quality and customer service. The brand aims to bring more authentic Chinese dishes to food lovers around the world while exploring further opportunities in international markets. With an open-minded approach, Chen Xianggui is ready to embrace the global stage and share the unique flavors of China with the world.
Digital Solutions by Innerken GmbH: Aaden POS System for Customizable Service
To support its expansion and ensure smooth operations, Chen Xianggui has partnered with Innerken GmbH, leveraging the Aaden POS system to streamline their digital payment and ordering processes. The Aaden system provides a highly customizable solution, tailored specifically to meet the needs of Chen Xianggui’s fast-paced, customer-centric environment. With this innovative point-of-sale technology, the brand can offer efficient, reliable, and seamless customer experiences while managing transactions, inventory, and staff in real-time. This digital advancement ensures that every customer receives top-notch service while maintaining the high standards of quality that Chen Xianggui is known for.
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